Campaign Commander™ Helps Danskin Grow Mailing List and Improve Global Deliverability.

The Situation
Danskin previously worked with a reputable Email Service Provider (ESP) and had decent results with the programs. They wanted to improve performance, grow the list globally and have a solid set of features in the ESP platform that supported these objectives. The solution also needed to simple for use by the team. As Danskin set out on a careful evaluation they looked for a pure player in email marketing with global reach and deliverability capabilities. Danskin wanted to work with a email marketing provider that not only had a comprehensive set of features such as advanced segmentation, lifecycle automation, web site analytics integration and social media integrations, but a company they could rely on to help them use the features along with best practices to grow the email list for Danskin.

Enter Emailvision Campaign Commander™
   - After evaluating various vendors Danskin choose Emailvision and Campaign Commander™ platform as the email marketing solution.
     True global deliverability matched with local support, comprehensive set of features, and easy to use interface appealed to Danskin. Since launching the newsletter, promotions and informational emails on Campaign Commander™ they have seen improved results.
   - Danskin quickly experienced a 5 percent increase in their already solid deliverability rates. Superior global deliverability of Emailvision was a key differentiating factor in improving the overall deliverability rate.
   - Danskin has been able to improve click thru rates by over 10 percent by using the automated split testing feature of Campaign Commander™.