Rank is a leading European gaming business, based in the UK and listed on the London Stock Exchange since 1996. The group’s main activities are the operation of bingo clubs, on-line gaming and bookmaking services, including brands such as Mecca Bingo clubs, Grosvenor Casinos, and Rank Interactive. With almost six million registered customers, over 7,000 employees and more than 140 licensed premises, Rank is one of the UK’s largest gaming businesses.

Rank Interactive provides the online distribution of Rank’s retail gaming businesses through meccabingo.com, bluesquare.com and grosvenorcasinos.com, encompassing a sports betting operation and a variety of casino, poker, bingo and games products.

Having used Emailvision’s Campaign Commander™ service for a number of years at a basic level, last year Rank Interactive’s online and email marketing became more strategic. CRM Manager Marco Ruschioni explains. “When I came on board with Rank Interactive, I knew the value that email marketing would give to the business, having worked with Emailvision successfully at another gaming organization. I worked with Emailvision to put a 12 month strategic program in place”.

Rank Interactive were only utilizing Campaign Commander™ to 5% capacity with random mailshots and no segmentation. The strategic plan to uplift the email marketing and online activity would include projects on data, advanced segmentation and targeting and transactional emails.