You are here: PRODUCTS | Unique Features | Tracking
Tracking
Tracking behaviour for customer intelligence
Campaign Commander™ operates 24/7 gathering behavioural information from your customers and updating their profiles for ever-improved personalisation and targeting. The system is powered by real-time tracking technology to report campaign open rates, click through rates, unsubscribe rates, bounce rates, conversion rates, sales and profitability.
The tracking and monitoring tools in Campaign Commander™ allow you to measure the behaviour of your target groups as soon as they receive the campaign so you can understand and react to what works and what doesn't work-on the fly.
Campaign Commander™ automatically updates your customer profiles with tracking information so you can build up a goldmine of customer data for analytics, segmentation and targeting.
Campaign Commander™ also ensures the automated management of un-subscribers and complaints.