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Travix optimizes email marketing campaigns worldwide with Emailvision
Largest Dutch online travel company is rolling out Campaign Commander internationally
AMSTERDAM - Travix International BV, the largest Dutch online travel company with the brands CheapTickets, Vliegwinkel.nl, budgetary, Flugladen, Easytobook.com and Vayama, selected Emailvision Campaign Commander to optimize their email marketing campaigns.
Campaign Commander is an email marketing solution that helps marketers to develop and deploy advanced e-mail campaigns. CheapTickets already used Campaign Commander. After a benchmark Travix decided to roll out the e-mail marketing solution to all sixteen countries in which the holding operates.
After the fusion between CheapTickets, Vliegwinkel.nl, budgetary, Vayama, Flugladen and Easytobook.com earlier this year, Travix searched for an email marketing solution that could be used by all organizations within the holding. Campaigns had to be managed from each country and needed to be easily customized to different audiences. In the selection process Travix looked at the marketing needs of the company and functionality of the various e-mail marketing platforms in the market. Emailvision was the strongest party. The decisive factors were the price / quality ratio and the extensive integration with other solutions, for example in the areas of CRM and CMS.
"Emailvision is a company with a strong international vision and that is exactly what we were looking for," said Raymond Vrijenhoek, Director of Travix. "In addition, Campaign Commander works very well with other solutions, for us this is a key requirement. Because CheapTickets already worked with Campaign Commander, we already knew Emailvision was a great company to work with. This was confirmed during the selection process. We look forward to continuing our partnership with Emailvision."
"We are delighted that Travix chose our platform," said Robin Gilaard, Country Manager Emailvision Netherlands. "Travix is an organization with great international success and we are more than happy to expand this success. Travix’ vision is similar to the international strategy of Emailvision which makes both companies a great match."
Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers five billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners. For more information, please visit www.emailvision.co.uk.
