Campaign Commander

Every marketer knows the right data is crucial for campaign success. Customer Intelligence provides a drag and drop interface where marketers can visually explore combinations of profile data to identify high value segments. Leveraging subscriber, behavioral and transactional data, marketers can build a single view of multiple customer interactions with their brand. Processes that used to take days or even weeks are reduced to minutes. Marketing teams are empowered with the insight needed to build targeted campaigns that deliver superior results.

Marketing Personalization enables eCommerce marketers to dynamically adapt product recommendations, banners and content based on the unique preferences and browsing behavior from site visitors. With patent-pending Suggestion Choreography™ marketers can include advanced business rules that increase average order values and sales of specific product lines. Using flexible and powerful algorithms, eCommerce marketers can move away from traditional crowd recommendations so they can build relevant experiences for site visitors based on their real-time behavior.

Every day thousands of marketers around the world rely on Campaign Commander to power their business-critical email marketing. Campaign Commander provides a comprehensive marketing platform that enables email marketers to target their subscribers at every stage of the customer lifecycle. Key product features automate daily campaign execution so marketers can turn their attention to advanced campaign strategies, multivariate testing, re-marketing and much more. From welcome programs to loyalty marketing, Campaign Commander allows marketing teams to fully optimize the email channel and transform their digital marketing.

Marketers know the value of great landing pages, web forms and surveys. They’re powerful tools for acquiring subscribers and converting opportunities. Campaign Commander features a self-service platform where marketers can independently create custom landing pages using a drag and drop interface without IT resource or HTML knowledge. Using a responsive design that automatically adapts content for different devices, marketers can extend the reach and impact of every campaign.

With more than one billion Smartphones in use around the world, the number of subscribers who receive their marketing on mobile devices is steadily rising. Campaign Commander enables marketers to execute integrated email and mobile marketing campaigns, or stand-alone SMS campaigns. Key features like message previews on mobile devices ensures a positive customer experience when subscribers are viewing their messages on the go. Emailvision proudly partners with Sybase365 and Netsize, global leaders in SMS delivery, to provide maximum SMS deliverability around the world.

Organizations of all sizes have invested in Facebook and Twitter to develop their social communities and strengthen brand loyalty. Campaign Commander provides digital marketers with a unique platform that rapidly integrates campaign content with these top social channels. Key product features enable marketers to see and engage multiple communities from a single view. With minimal effort, marketing teams can actively post new campaign content and measure the social response against planned KPIs. Using Social Marketing, every campaign can reach fans and followers to maximize the impact and revenue potential.

Technology partners have a unique opportunity to provide their customers with a fully integrated digital marketing platform. Campaign Commander provides secure and open APIs that enable a number of integrations with CRM, eCommerce, web analytics, or other in-house applications. Every aspect of the campaign production process can be driven through Campaign Commander’s APIs to connect digital marketing programs with lead management, web traffic, web site behavior, or the eCommerce store.

Campaign Commander can be customized to serve the specific needs of corporate marketing teams and their regional subsidiaries. With a fully branded interface, Campaign Commander can be rolled out with the right level of email marketing capabilities for subsidiary locations. Corporate marketing teams can confidently expand their digital program with the control over content and brand guidelines while subsidiaries are empowered to develop their own email marketing programs.