Maximizing Email Deliverability

The Emailvision Deliverability team increases deliverability rates for thousands of clients worldwide with technical expertise and global ISP relationships.

Up to 30% of legitimate email marketing campaigns can be blocked by Internet Service Providers (ISPs) due to the rise in spam and imperfect spam filtering technologies. Email deliverability is essential to ensure that opt-in messages arrive to the inbox of subscribers. Through a combination of technical expertise and proven best practices, Emailvision is leading the industry with deliverability rates.

Dedicated Deliverability Team

Emailvision’s dedicated team of email deliverability professionals works with over 150 global ISPs to maintain daily communications on current sending activities. They monitor evolving regulations and ‘filter techniques’ that are specific to each ISP and region. They provide guidance and best practices to help clients manage their data and increase email deliverability rates with every campaign. Emailvision also offers comprehensive audit services and best practice guidance to significantly improve email marketing delivery rates.

 

Account Setup

Successful deliverability also depends on the initial account configuration and setup. When a new client joins Emailvision, a representative from the deliverability team assists to ensure the client account is configured for optimal email deliverability.

 

This technical setup includes:

  • Custom account configuration
  • Dedicated IP address set up
  • White listing
  • Sender ID Framework (SIDF) configuration
  • Domain key configuration (DKIM)
  • Sender Policy Framework (SPF)
  • Feedback loop implementation with all ISP providing this feature
  • Daily monitoring and deliverability optimization
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