Triggered Marketing Pack: Lifecycle Management

Emailvision’s programme of Triggered Lifecycle Management will enable you to build a compelling Post Purchase Cycle of 5 messages over 3-4 months starting with the Welcome email. The Welcome email should contain the first upsell/cross sell offers to maximize the value of the communication.

• Triggered Welcome Email message with personalised content
• 4 additional triggered messages
• Programme sequence designed for the messages to pass to your creative agency
• Creative brief developed for the messages to pass to your creative agency
• 6 questions Customer Satisfaction/Marketing survey developed by Emailvision
• Double Posting of Registration data to Campaign Commander™
• All Implementation excluding copywriting and design of messages
• 12 months maintenance and support
• Campaign report and analysis

Trigger Marketing Pack: New Entrant Wheel

• Campaign Commander™ Account Database fields Configuration
• Automated data synchronisation activation or Support for setting up a real time automated data feed through APIs
• Assistance for designing the business rules that will define the campaigns scenario
• Message creative brief writing for your agency
• Support for setting up a scenario of maximum 5 Triggered messages
• First month results & recommendations report
• 12 months maintenance & support

Trigger Marketing Pack: Shopping Cart Abandonment

• Campaign Commander Account Database fields Configuration
• Automated data synchronisation activation - OR - pre-integrated Web Analytics synchronisation activation
• Assistance for designing the business rules that will define the campaigns scenario
• Message creative brief writing for your agency
• Support for setting up a scenario of maximum 5 Triggered messages
• First month results & recommendations report
• 12 months maintenance & support

Social Marketing Pack

Get up and running on Social Medias and start to “socialize” your marketing Email messages. The service includes:

• Branding Strategy advice on major Social Networks
• Creation of one Social Email template
• Assistance & Analysis on the first 3 campaigns
• Results & recommendations report

Mobile Optimisation Pack

Optimize your creative for mobile, learn if your subscribers read your emails from their mobile device. The service includes:

• Creation of one Email template optimized for Mobile devices: pre-tested on BlackBerry, iPhone, Windows, Android
• Analysis of your readers: what Email clients are they using?
• Assistance & Analysis on the first 3 campaigns
• Results & recommendations report

Split-Testing Pack

Improve the performance of your campaign with Split-testing. The service includes:

• Up to 2 Messages set-up with HTML & Text creative being supplied by client
• 2 Basic Personalization Rules per message
• 3 Segmentations
• Up to 10 Hosted Images
• Roll Out Selected Message to Remaining recipients

Multi-Variate Testing (MVT) in email

• The Account Manager follows the campaign and communicates the results to the client.
  Winning image is pushed manually or automatically. Final report is sent to the client.
• Full Service performed by the Account Manager. The client provides the different URLs for the images to test, and the AM creates a MVT URL to insert in the email.

Business Review

• Review email marketing activity
• Review Key Performance Indicators
• Operational and Strategic advices

Deliverability Audit and Optimisation Pack

• Deliverability Audit: Data Collection, IP reputations, targeting, Each Step of your deliverability process will be scanned by our experts.
• Optimisation: Advices and best practices in order to improve your Deliverability.